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Guest of the Day!

Andrea Sheffield,
Doubletree Murfreesboro, TN

We use our CRM report Monday – Friday to choose a ‘Guest of the Day’!

We choose from our Diamond and Gold Hilton Honors guests, and guests that have stayed with us 10 or more times and make them our guest of the day. We have frames at our front desk, the entrance to the restaurant and our executive level lounge. We keep a running list at the front desk to make sure we don’t choose the same guests each week.

The guest receives:
• a coupon for a free dessert with purchase of an entrée in our restaurant,
• a free in-room movie coupon
• and a free upgrade to our executive level or one of our Junior Suites!

We have several guests that take pictures of their frames on their picture phones, and many who take the frame with them when they check out. We post the frames from 12 noon until 12 noon the next day.

Posted on Oct 29, 2009

Topic(s): Mastering CRM - Guest Recognition

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