Top GMs from across Hilton discuss how they use recognition to motivate their team, improve performance, and address business objectives. Watch video.

Launching a Contest to Beef Up Guest Profiles.

Becky Barney,
Hampton Inn Syracuse – North (Airport Area), NY

At our hotel, we hold contests to see who can find the most items to add to a guest’s profile. It can be any information about them or their preferences that we can use to wow them or serve them better. The contests reward the staff for finding items. Then, we’re able to reward our guests by making sure that their preferences are known. We took this idea one step further and enhanced our CRM tool kit with a “toolbox” that includes everything from corkscrews to earplugs to directions to local attractions and other things that guests may need.

Posted on Jul 11, 2009

Topic(s): Mastering CRM - Guest Recognition

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