Due to the global impact of COVID-19 on hotel operations, Catch Me at My Best and Team Member Appreciation Week (TMAW)
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Top GMs from across Hilton discuss how they use recognition to motivate their team, improve performance, and address business objectives. Watch video.

Meet 2013 CEO Light & Warmth Award Winner Sara Ashenafi!

Congratulations to 2013 CEO Light & Warmth Award winner, Sara Ashenafi!

For 30 years, Sara has raised the bar on Hospitality with her warm, personalized service. She shines with Integrity at Waldorf Astoria New York, NY, and guests are comfortable leaving their most valuable possessions in Sara’s care.

When her department slows down, Sara revs up her service by helping other departments. Teammates feed off of Sara’s positivity and upbeat attitude.

Sara brings this same dedication to the community by working with orphanages in New York as well has her native country of Ethiopia. She has raised more than $3,000 to provide orphans with food, supplies, medicine, clothes, and more. Through her church, Sara collects clothing for the needy and works with people affected by AIDS.

Sara’s passion for people drives her to find a solution to every situation. Whether it’s a guest, teammate, or someone in need, Sara knows how to share her love, light, and warmth through the simplest gesture.


Posted on Mar 13, 2014

Topic(s): CEO Light & Warmth Award, Recent Recognition Ideas

Barbara Dee (Trump International Hotel & Tower NY-Central Park) says

Congratulations Sara! This award is wonderful and well-deserved.

Commented on May 16, 2014

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